Professional Summary
Results-driven SEO strategist with 15+ years of experience scaling organic growth, technical SEO infrastructure, and data-driven search marketing programs across eCommerce, B2B, legal, retail, and nonprofit sectors via proven embedded partnership model. Continued while a member of Chameleon Collective (2021–2024), delivering measurable revenue impact as a fractional team member integrated into client operations. Expertise in AI-adapted search strategy, including GEO, AEO, structured data, and LLM optimization
AI & Emerging Search Technology
AI for SEO:Built and maintained Google Search Console interface in Google Gemini; created Custom Gems for client projects; developed authoritative content strategies that rank in both search engines and LLMs; used Google’s NotebookLM to analyze client data and draft cited content.
AI Development & Tools:Created greenhouse efficiency monitoring app integrating sensor and weather data; built vibe-coded websites; proficient in Claude Code, Gemini, and ChatGPT; created custom GPTs, Gems, and Claude projects; built AI Agents and agentic workflows.
AI Education & Community:Completed AI Learning and Building course through AI Circles; presented “AI for SEO” to the NC Triad AI Meetup group; active member of the Triad Area AI Meetup Group.
Next-Gen SEO:Optimizes for Google’s AI Mode, AI Overviews, and other LLM’s; uses schema.org structured data, including FAQ markup to enhance content understanding by AI crawlers and NLP systems.
Professional Experience
Founder & Principal SEO Strategist
November 2012 – Present- ▸ECOFLO (Waste Management): Engineered local SEO campaign across 10 major East Coast cities, achieving 300% increase in organic visits and first-page rankings for primary keywords in all target markets through localized landing pages and Google Business Profile optimization.
- ▸CajunCrawfish.com (eCommerce): Delivered 89% increase in organic search traffic and 46% increase in online revenue within 3 months through targeted keyword optimization and content restructuring.
- ▸GlobalGolf.com (eCommerce): Designed and implemented SEO strategy that generated 700% increase in organic search revenue over a three-year engagement period.
- ▸Developed data-driven content strategies optimized for both traditional search engines and emerging AI/LLM search interfaces.
- ▸Managed concurrent client portfolios, demonstrating ability to embed with multiple organizations and deliver autonomously with minimal oversight.
Senior Search Marketing Consultant | Embedded Contract Partnership
June 2021 – September 2024- ▸Homeworx by Slatkin & Co.(eCommerce): Directed holistic SEO and Google Ads campaigns for a newly launched eCommerce brand, achieving over 800% growth in online sales and securing #1 Google rankings for high-value keywords including “4-wick candles” and “3-wick candles.” Delivered 12x ROAS on Google Ads during the 2022 holiday season.
- ▸Trackforce Valiant (specialized SaaS Company): Led complex digital merger of two security software companies into a unified web presence, creating a comprehensive redirection roadmap that preserved organic traffic and increased visitor volume post-migration.
- ▸Sage + Sound (Retail/eCommerce): Led dual physical and digital launch strategy in Manhattan, producing a 60% surge in site visits and 90% increase in eCommerce revenue through combined local and eCommerce SEO.
- ▸Matern Law Group (Legal): Propelled organic website visits by 800% over 3 years through location-specific Local SEO initiatives across seven California cities, complemented by broader organic SEO strategy.
- ▸Purpose Jewelry (Nonprofit & eCommerce): Increased organic purchases by 50% in 3 months by restructuring collection page templates, improving keyword placement, and adding FAQ content to build topical authority.
- ▸Built and optimized Google Ads campaigns with consistently positive ROI across multiple client verticals.
Owner & Digital Marketing Strategist
April 2008 – November 2012- ▸Developed marketing strategies, campaigns, and digital promotions for small businesses leveraging SEO, social media, and web design.
- ▸Drove traffic and qualified leads through search engine marketing, establishing a foundation for data-driven digital strategy.
District Marketing Manager
May 2007 – April 2008- ▸Led marketing for the company’s Raleigh-Durham expansion, contributing to over $200M in closed volume and measurable market share growth in the first year.
- ▸Trained and supported 100 real estate agents on effective marketing service utilization.
District Production & Marketing Manager
June 1998 – April 2007- ▸Directed weekly layout, design, and production of seven editions with 200,000+ weekly circulation, raising quality standards and customer satisfaction.
- ▸Consolidated four production departments into one regional center, reducing production cost per page and improving brand consistency.
- ▸Managed a team of seven graphic designers, overseeing workflow, creative direction, and professional development.