Rank higher.
Get found faster.
Grow for good.
With 20 years of search marketing experience, I build SEO strategies that compound over time — driving qualified traffic, leads, and revenue without dependence on paid ads.
Why SEO
The highest-ROI channel
most brands underinvest in.
Compounds over time
Unlike paid ads that stop the moment you pause spend, SEO builds equity. Rankings you earn today keep delivering traffic and leads for years.
Lowest cost per acquisition
Organic search consistently delivers the lowest long-term cost per lead across all digital channels — often 5–10x cheaper than paid alternatives.
Builds brand authority
Ranking on page 1 for the terms your buyers search signals credibility and trust before they ever visit your site — shortening your sales cycle.
AI search is the new frontier
ChatGPT, Perplexity, and Google AI Overviews are changing how people find brands. GEO and AEO strategies ensure your business gets cited and recommended by AI — not just ranked by algorithms.
SEO Services
Full-spectrum SEO,
built to last.
SEO Audits
A comprehensive audit of your technical foundation, content quality, backlink profile, and competitive landscape — the roadmap for everything that follows.
- Technical crawl report
- Keyword gap analysis
- Competitor benchmarking
- Prioritized action plan
Technical SEO
Fix the issues search engines struggle with — crawlability, site speed, Core Web Vitals, schema markup, indexation, and site architecture.
- Core Web Vitals optimization
- Schema / structured data
- Crawl budget management
- Site architecture review
SEO Content Strategy
Content that ranks and converts. I build keyword-driven content programs aligned to your buyer's journey — from awareness to decision.
- Topical authority mapping
- Content briefs & calendars
- On-page optimization
- E-E-A-T improvements
Local SEO
Dominate your local market with optimized Google Business Profile, citation building, local content, and review strategy. Proven across service businesses in multiple markets.
- Google Business Profile
- Local citation building
- Geo-targeted content
- Review generation strategy
AI Search Optimization
Go beyond Google. I help brands gain visibility in AI-powered search engines through Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) — including ranking inside ChatGPT, Perplexity, and Google AI Overviews.
- GEO strategy
- AEO content structuring
- LLM brand visibility
- AI citation building
SEO Reporting & Analytics
Clear, jargon-free reporting tied to business outcomes — not just keyword rankings. Custom dashboards, monthly reports, and real attribution.
- GA4 & GSC setup
- Custom Looker Studio dashboards
- Monthly performance reports
- ROI & revenue attribution
Process
How I work.
Discovery & Audit
We start with a deep-dive into your site, competitors, and market. I audit your technical foundation, content gaps, backlink profile, and keyword opportunities to build a clear picture of where you stand.
Strategy & Roadmap
Based on the audit, I build a prioritized 90-day roadmap — highest-impact fixes first. You get a clear plan tied to business goals, not a generic checklist.
Execution
Technical fixes, content creation, on-page optimization, and link building — executed methodically. I work directly in your CMS or alongside your dev team with zero guesswork.
Measure & Iterate
Monthly reporting against agreed KPIs — organic traffic, rankings, leads, and revenue. Strategy adapts to algorithm updates, competitor moves, and what the data tells us.
Case Studies
SEO results
that speak for themselves.
60% more organic traffic and 90% eCommerce revenue growth at launch
Sage + Sound needed to launch simultaneously as a Manhattan retail destination and an eCommerce brand. We built a two-pronged strategy — local directory listings and geo-targeted content for the store, plus on-page optimizations and conversion pathway improvements for the online shop.
Zero traffic loss through a full domain merger and SEO migration
When Trackforce and Valiant merged into Trackforce Valiant Inc., we managed the entire SEO migration — mapping redirects across both domains, consolidating authority, and optimizing every page on the new site. The result: a seamless transition with retained traffic and an organic uplift.
50% more organic purchases in 3 months for a mission-driven brand
Purpose Jewelry — the retail arm of International Sanctuary — needed SEO that could make the business profitable. We restructured collection page templates for better keyword placement and built topical authority through FAQ content targeting long-tail queries, growing both head-term rankings and top-of-funnel traffic.
FAQ
Common questions.
Get Started
Let's grow your
organic traffic.
Tell me about your site and goals. I'll come back to you with a free initial assessment and some early observations — no commitment required.